NAU SANTANA
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Hello, I am a product designer with extensive experience driving positive organisational outcomes through adaptable UX process, ownership-mindset and data. Confident in ability to collaborate with cross-functional teams to solve complex, high-stakes problems.
Some of my work:

Cabify - Business Account Dashboard

I proactively redesigned Cabify's business homepage. From an unengaging static page to a modular dashboard that adapts to each company situation that achieved the following goals:
  1. Guide new administrators to set up accounts faster
  2. Increase the number of employees using the service
  3. Discovery of new services and tools
​Additionally, I established a robust modular design framework to facilitate scalability and experimentation and produced new components and aesthetic to be reused by other teams in the design system. 
  • Role: Principal UX
  • Length: 4 mo
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Amazon Business Checkout

I transformed a step-by-step checkout into a dynamic single-page process.​
  • Role: Lead UX (team of 8)
  • Length: 1 year
  • Impact: faster simpler checkout for 4M users
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Revolut help

I carried out a targeted investigation to identify the primary bottleneck on our metrics. Through meticulous design intervention, I not only positively impacted user experience but also influenced over the next quarter's roadmap.
  • Role: Lead UX
  • Length: 3 mo
  • Impact: +15.4% NPS promoters
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Amazon, corporate search results

​In Amazon Business, companies can block items so they are hidden in Search Results. ​If employees were looking for an item that was blocked, there was nothing telling them that it was blocked and hidden, which led to frustration.
  • Role: Sr. UX designer
  • Length: 2 months
  • Impact: 4.1% re-query reduction
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Bankinter

Create a bank web and app from scratch. All products and processes. I created a scalable interaction pattern system and a new visual language.
  • Role: Lead UX designer (team of 6)
  • Length: 8 months
  • Impact: 3rd banking app in the world according to UBS Evidence Lab and it was the best rated bank app in iOS Spanish store
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